What is Native Advertising?
Make your message blend in with each publisher design
Native advertising is a new way to run your campaign banners by matching the look and feel of each publisher’s site. Each ad shows as part of the publisher’s content, similar to a traditional advertorial, resulting in increased branding engagement and higher click-through rates.
NativeWay is powered by Headway Digital, the leading global programmatic company with technology that integrates DMP and powerful media buying capabilities in a one stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike.
Headway Digital's powerful proprietary technology offers display, video and mobile solutions for native advertising campaigns using programmatic buying in order to optimize each campaign according to the client’s objectives and goals.
Native advertising integrates high-quality content into the organic experience of a given platform resulting in better user interactions and message acknowledgement.